Business plan validated. Assumed turnover reached.

The solution is officially launched on the market. The commercial strategy is implemented.

The imagined strategy is implemented until the first significant sales.

Based on first feedback from customers, positioning adjustments are made.

The business plan is built by integrating the cost structure related to the value proposition (internal activities, sub-contractors, etc.). The initial positioning strategy is established. The left part of the BMC is completed.

The different market-solution couples are described. The market and product specifications are published. These specifications will also define the type of customer relationship that will be established as well as the revenue stream that will be generated by this model. The business model is validated.

BMC-Right Part completed.

Depending on the needs validated also in terms of problems and benefits sought by the customers, a specific value proposition is built. At each segment a value proposition will be defined. This value proposition is validated with the reference customers.

BMC - Value Proposition - Customer Relationship

At this stage, we validate with customers the description of the problem we have imagined. This is to prepare a list of questions that will identify the problems of the client. The goal is to refine the perception of the need of each customer segment.

Problems will be prioritized and a market size assessment completes this step.

BMC-Customers

We precisely establishing what are the problems that one wants to address and for which customers. The support tools can be the Value Proposition Canvas (Jobs, Breads, Gains)

This involves mapping by type of identified client.

BMC -Customers

A first version of the Business Model Canvas is realized. This approach makes it possible to pose the initial basic assumptions for the market approach. This aims to draw a first image of the working hypotheses.